Offline Therapy : How you end up paying for the promotions you engage on...







Internet is an
unconventional economy. You are using various social and digital media
platforms like YouTube, Facebook, Instagram, Twitter etc.  Have you ever wondered that these services
for free to us; still these platforms earn big. How they manage to do that?

Strong players of
the internet world are gaining big. They are dictating their terms. They
incentivize content creators in the unconventional way. Their unconventional
earnings and associated crazy rewards given to them, influences an army of
content producers. This makes the platform the real champion. The topmost
influencers earn good. But their earning is just a fraction of the earning the
social media platform made because of them.

The success story of
top content earners influence other to contribute contents on these social
platforms. The top content makers work it hard and smart like the day job. They
are the entrepreneurs, who have achieved the pinnacle of this unconventional economy.
They are the cream. They inspire mediocre content makers only to create clutter
on the internet.

Guess who is the
real beneficiary of such clutter on internet?

Let us analyze the
multi level marketing schemes. The genuine one which are not scams and still in
existence.  Money is transferred with a
new members joined in the pyramid. Those who are at the top of MLM pyramid benefit
from new member inclusions. They earn good commission only because of the
virtue of the fact that they were early movers. And their network has grown
into a good pyramid of people. The late entrants of the pyramid have motivation
and inspiration in form of the guy at top of his pyramid. They work hard to
make new members so that they can lay foundation of their own pyramid.

But, who is the real
winner of these pyramid payment schemes or the so called multi level marketing
schemes. The company is the biggest gainer. If the company has a sound
underlying products it may survive for years with committed workforce who love
to call them distributors. Else, we have dozens of examples in India where the
scamsters fled away with all money.

Internet is that
giant economy where the time-currency is being minted by the platform. The top
content producers or influencers  earn
sufficiently good. In fact, if we observe closely the money spent to reward the
top influencers is one form of advertisement which these platforms have
designed.

Afterall, the word
of mouth is the best way to promote anything.

Just like casinos!
If casinos will not give away million of dollars in reward, how they will be
able to make billions from it?  

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